H&M Group and partners in new deal to scale textile-to-textile recycled polyester

The retailer has an offtake agreement with Syre worth a total of US$600 million over seven years, “covering a significant share of [its] long-term need for recycled polyester, which is currently primarily sourced from rPET bottle-to-textile”.Syre’s CEO Dennis Nobelius said “Syre marks the start of the great textile shift. We envision a world where every textile fibre sees a new day. By implementing true textile-to-textile recycling at hyperscale, we want to drive the transition from a linear to a circular value chain by putting textile waste to use, over and over again.”

It will aim to provide a recycled polyester yarn with equivalent quality to virgin polyester, but with a lower impact on the planet. It’s building a production plant in the US (in North Carolina) that …